The benefit of having a strong personal brand


“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou

Having a strong personal brand is essential, particularly when you are trying to impress a future employer. People like to deal with people they can associate with and can buy into their personal brand and purpose.

From how you present yourself on your My Virtual Self profile to how you portray yourself on social media, all have a significant influence on your personal brand. According to a recent Glassdoor article, 70% of employers research candidates’ social media profiles before interviewing and hiring and a recent Monster article, states that 77% of employers Google potential candidates.

Have you ever thought about what would appear if someone Googled your name and how it could affect your personal brand? To find out what a potential employer can observe about you online, we recommend that you carry out your own search and make sure you are happy with how your personal brand is represented.

To do this, type your full name in to all major search engines (Google, Bing, Yahoo etc.) or ask a trusted friend or family member to search for you and see if they can find anything they think you should be aware of. If you have an account with any search engines you are using, you will need to log out of your account as results are customized for users.

When you are happy with how your personal brand displays online, the next important step is to make sure your My Virtual Self profile also demonstrates a strong personal brand. Becoming a member of My Virtual Self allows you to display your skills, expertise, education and career history, for future employers to review.

My Virtual Self is setting out to revolutionise the recruitment industry by working for both the employer and the job seeker.

Becoming a member of My Virtual Self allows job seekers to create a free online profile that showcases their skills and experience to potential employers. A member’s profile is free, easy to set-up and provides direction on what needs to be included, based on what our business subscribers can search for within each filter option.

If you are not already a member, you can sign up at